7 For All Mankind – 360º Brand Campaign

360 Campaign - Film, Stills, OOH, Social, Site

7 For All Mankind launched their Spring/Summer 18 collection with an influencer campaign to roll out over 6 months.

 

With a cast of ten, and a five day shoot in New York, final agency deliverables were: 21 films, 140 retouched photos, campaign website design, social content, 50+ creative templates, and more.

 

My Responsibilities

  • • Agency lead for all production and post
  • • Management of all partners for the 5 day shoot
  • • Creative development and strategy oversight
  • • Staffing and project burn management
  • • Identifying proactive client opportunities and areas for agency investment
  • •Partnered with client web development partner to hand off all site content (prepped and ready for upload)