Meet The Butt St Choir. This interactive project was developed on site at the HOST office in December 2011 as the agency Christmas card. It featured 50 of the agency’s finest performing Tchaikovsky’s ‘Dance of the Sugar Plum Fairy’.
Using a multi-touchscreen (run by infrared lasers and a custom camera), viewers can switch the different vocal parts on and off to orchestrate a unique rendition of the song. With the exception of the music, it was done entirely in-house and took just under 3 weeks.