LEGO Australia – Anniversary Platform

CMS Platform & iPhone App

LEGO Australia’s 50 year anniversary was celebrated in 2012 with the Festival of Play – an experiential and online project that lasted 8 months. With a range of events and activities planned throughout the year, the digital component was comprised of:
• A desktop site and custom mobile site
• iPhone app
• Stop-motion film trailer

My Responsibilities

  • • Daily progress meetings with core team members
  • • Continual optimization of all elements over the 8 month lifespan
  • • Ownership of all budgets and timelines
  • • Scope and technical document creation (using Symphony CMS for the site and Adobe Air Package for the mobile app)
  • • All wireframe creation and IA work
  • • Creation and review of all reporting/analytics
  • • Led relationship and project updates with the LEGO clients and PR company
  • • Responsible for complying with LEGO’s global social media and moderation policies
  • • Sourcing all locations and talent for film work

Technical Elements

  • Adobe Air
  • HTML
  • Symphony CMS (php/MySQL)
  • Google Analytics
  • Google Maps